By Amy and Rachel

Looking back, so much has changed in the past year. January 2010 saw the launch of British Style Bloggers’ ‘Body Image Season’ campaign to raise awareness of body image issues in the media and fashion industries. Many readers were probably involved – we had a great few months, and we’re so proud of what we achieved, but this year, we have decided that there is more to it than that.
In May 2010, we were screen-tested with Channel 4 for their campaigning programme, Battlefront 2, where we decided to focus on airbrushing in the media – and to fight that. We sadly didn’t get through – which is a blessing in disguise because so much has changed in our personal lives since then!
This column, though, is the launch of a whole new campaign: NATURE MADE US BEAUTIFUL, a campaign to ask the media to diversify its representation of women. We’ve worked so hard to come up with an inclusive vision for the campaign and we think we might just have one now. We want to talk about people with disabilities, people of different races, people who aren’t the right shape or height...
Because we think this is beautiful, what others in the industry see as "imperfections" are what make you, you. They show where you've been and where you're going. And we think you should be proud of that.
During our campaign we will be encouraging women to stand up and use their voices to rebel against the media's idea of beauty by showing them that we are beautiful - every single one of us. We want you to remember what it was like to not care about your appearance or what others thought. Don't ever grow up.
As young women in this industry we have both witnessed and been subject to the body image prejudices that occur every day in the media. Airbrushing in particular upsets us as we feel that by doing so magazines and advertisers tell women that we should only be satisfied with our bodies if they have been "perfected"
We hope you will support our campaign and that in turn we can help you feel more confident about who you are.
You can find out more at www.naturemadeusbeautiful.tumblr.com or by emailing nmubcampaign@britishstylebloggers.org.uk.































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