Oranges and Apples was one of the very first blogs I discovered soon after I started Intrinsically Florrie. Franca's colourful sense of style really caught my eye and she has such a joyful smile. I can't help but go away from her blog feeling a little more cheerful. At the same time her writing is intriguing and she's great at discussing issues such as Feminism in fashion. So let's get to know this very inspiring blogger...

What's your favourite thing about Edinburgh and have you got any tips for hidden but inspiring gems?
I love Edinburgh! It's just so beautiful and it's the right size for me. It's big enough for there to be lots of cultural stuff going on, but it's compact enough to be easily walkable. And it's a diverse city, with lots of International and non-Scottish Brits. It's easy to fit into! I came for uni from Luxembourg where I was born in 1999 and I've never left.
Some places I love:
For afternoon tea - Mimi's Bakehouse at the Shore
For drinks in a bohemian dive bar atmosphere - Boda on Leith Walk
For the best loose leaf teas in the city (and antiques, but I don't know anything about that) - Anteaques in Newington
For amazing bread and intricate French baking - Manna House on Easter Road
For vintage clothes - the Armstrong's shops
For super tasty hot chocolate - Chocolate Tree in Bruntsfield
See also my guide to charity and vintage shopping in the city:
http://www.oranges-and-apples.com/2011/05/guide-to-edinburgh-vintage-and-charity.html

What the hardest challenges to solve or work around in your early blogging days?
I never really had any particular problems, I just went through the normal growing process. Just working out what posts worked well. I have quite a diverse range of interests, and it's taken a bit of time to settle on a smaller, more manageable set of topics. Now I do personal style, art/craft, photography and commentary on beauty, body image and society. Of course I do cover other things sometimes, but I try not to stray too far too keep things coherent. My oldest posts are also lacking in substance a little so it was just really finding the time to do meaty posts and develop my writing. The 'thinky' posts I do take a lot of preparation, and I will often mull things over for weeks and months before I write about them on the blog. Also, photo taking and editing. My photos have got so much better over the years!

What inspired you to start blogging and has your motivation to carry on changed at all?
I got into blogging in a bit of a roundabout way. I'd been active on flickr since about 2006, posting outfit pictures to the Wardroberemix group and doing lots of commenting. But strangely enough, I read hardly any style blogs, that didn't really start until I started the blog.
The reason I originally started Oranges and Apples was because I started an etsy shop (http://www.etsy.com/shop/OrangesAndApples) selling handknit accessories so I wanted to promote that. The shop never really took off, but I fell in love with the process of blogging. The blog is and was a great way of talking about the little fun things in my life that I enjoy and of recognizing the beauty in my everyday life. I quickly made 'friends' with other bloggers and I love that sense of community. I'm not sure I would have continued to put as much effort into my outfits as I do if it wasn't for all the feedback from bloggers and readers who really appreciate creative style.
The one things that's maybe changed is that writing has become more important. I discovered I really enjoy writing, and thinking through difficult topics. By writing about how style and society interact, I get a chance to actually work out properly what I really think.

You've just moved to self-hosted Wordpress- how exciting! What motivated the move?
I just felt I'd gone as far with Blogger as I could in terms of design, and while I think it's possible to do most things you can do on Wordpress on Blogger, it's just a lot harder, and you really have to get into messing about with the template html. And the comment system on Blogger is just awful! I've no training in web design at all, so the Wordpress move is also a way of teaching myself more about these things. I love learning new things!
It's really something I've been meaning to do for a long time, but I was also studying while working full time, so I didn't have the time to prepare for actually do the move until after my exam in October.

Please can you tell us a little about Feminist Fashion Bloggers?
FFB is a network run my myself and Mrs. B of Mrs Bossa Does the Do. It came out of discussions around how there were many feminists in fashion blogging, but they weren't very visible or talking about their feminism much. FFB runs monthly themes for members to post about, it tends to be really broad topics like 'relationships' or 'ageing', and some great posts have come out of it. This is our mission statement:
is a network for fashion bloggers interested in feminism and feminist bloggers interested in fashion. The aim is to meet like minded bloggers, encourage dialogue and discussion both within and between the two blog niches and to explore the intersections and links between the two topics. And to have fun in doing so! The FFB blog is here: http://feministfashionbloggers.blogspot.com/.

What is the very best thing from your blogging experience?
I think I already answered that in the question above - the community with other bloggers, recognising the beauty in my life, learning new things. Those are the main things!
I adore your use of colour, have you always been so bright and cheerful in your tastes?
I've always liked colour, but it was only after I joined Wardroberemix and started photographing myself and thinking about my style that I realised that I also look so much better in bright colours and how happy they make me.

Do you feel your style has evolved at all since you began blogging?
The biggest evolution happened after I joined Wardroberemix and before I started blogging. I've always loved clothes, but seeing my outfits in photographs and interacting with other group members really helped me work out what did and didn't work and what I liked and didn't like. Before I started posting pictures to flickr, I had more of a conventional style and I didn't experiment as much. Through WR I also 'met' other thrifters, which really ignited my passion for charity shopping. For while in 2006 I went round the charity shops 2-3 times every week and I expanded the size of my wardrobe lots!
I feel pretty settled in my style now, but it is of course still evolving in small ways. I've noticed I've become a bit more grown up. I used to wear a lot of tshirts and loved plastic jewellery and cute kiddie stuff like Miffy, but I'm 30 now and it just doesn't feel right any more.

What's the best piece of blogging advice you've been given and would you like to add some wisdom of your own?
The best advice that I've read is to not worry too much about anything. Don't get hung up on stats and popularity and just try things out until something feels right to you. The blogging community can be quite competitive, not in a bad way, but it's easy to get sucked into comparing yourself to others in a completely different situation and forgetting what you actually want. I got sucked into it a little bit for a while, but I now realise that I have no interest in gaining lots of sponsors or monetising the blog, so I can move at my own speed and just focus on creating content that I care about.
On top of that, my advice would be that there is no point in making changes to what you post about because of what you think will be popular. Just focus on what you love and doing it as best as you can, and the right audience will find you. The way I've always approached it is that I write the kinds of posts I want to read, and that seems to have worked out ok.

Intrinsically Florrie x
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