Sherin started the blog HiFashion back in January 2009 with Leia, who now blogs at a separate project, Leia's Delights. She's a 20-something Politics graduate with a gorgeous smile and a love of both music and fashion. At HiFashion she captures her adventures round her home city of London and her travels further afield. Here at British Style Bloggers she's our resident Stylescopes columnist. So let's get to know her...
Living in London must be handy as a fashion blogger, what's your favourite thing about the city?
I love everything about London. I guess the fact that there is always something going on, whether something fun at the theatre, or a good gig, or even fashion week. It's just an incredible city, and you're always bound to meet someone interesting.
Are there any hidden gems in London which you think are worth visiting- for fun, inspiration or shopping- that aren't necessarily well known?
Tons! One of my favourite places is Alexandra Palace, which is a park with the best view of London EVER! It's so beautiful and they even have a small gold course, an ice skating rink and a deer enclosure, not to mention fun fairs every now and then. Shopping wise, if you go to paces such as Muswell Hill and Highgate, you're bound to come across quirky little boutiques.
What inspired you to start blogging and has your motivation to carry on posting changed at all?
Hmmm, I guess when we (Leia and I) initially started, it was a bit of fun and something different from what we were doing at University (Politics and International Relations). I guess, since then, my motivation has definitely changed. It's still a lot of fun, but it's now a part of me, instead of just something fun on the side.
You started your blog with the lovely Leia, what are the differences between blogging as a team and an individual?
Both have their pros. When in a team, we could share the posting responsibility, and if one of us was too busy to visit blogs and reply to comments, the one would be able to. It was also a lot of fun going to events together, especially at the start when we didn't know anyone else. Blogging on my own was a bit hard to get into, but still a lot of fun. I'm able to write what I want and make the blog more personal and about me.
What were the hardest challenges to solve or work round in your early blogging days?
I guess not knowing whether or not anyone was actually reading the blog. In the beginning, it is hard when you're getting no comments, and you don't know if anyone out there is actually reading what you're writing. But we stayed motivated and turns out people were reading.
You seem to be invited to and attend quite a lot of events and press days, what are your top tips for being professional at them and getting the most out of them for a blog post?
I guess always making an effort, beforehand, to find out a bit about the company who's press day you're going to, and always trying to have a proper conversation with the PR who invited you when there. I always try to take as many pictures as possible, so I can either post them on the blog or on facebook, so I can share everything with readers. 
What is the very best thing from your blogging experience?
This is going to sound cliche, but it's definitely all the amazing people I've met. I've met so many people through blogging, at events, who I can now consider real life friends, who I hang out with regularly. Everyone is so nice and I've met some really inspirational people.
Do you feel your style has evolved at all since you began blogging?
Definitely!!!! I went back to look at my first outfit post recently and I cringed!!! As well as the poor photo quality, it was a pretty boring outfit. I'm inspired by what other bloggers wear, and this has made me experiment more with my style, and especially incorporate some colour into my life. Also, if it wasn't for blogging, I probably still wouldn't wear dresses!!
What's the best piece of blogging advice you've been given and would you like to add some wisdom of your own?
Hmm, that's a tough one. The best advice I was given was probably to do with taking better pictures, and I think this has helped my blog. Oh, and not copying someone, and keeping your blog your own. That's really important. If I could share some wisdom, I'd probably add on the not copying advice. Doing something with your blog makes it stand out and people get to know who you really are, and respect you more for it.
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