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Posts for August 2nd 2011

How To Survive Your First Fashion Week

By Amy CT · August 2, 2011 · 0 Comments · 57 Views

But, I hear you cry, isn't this post, at the start of August, a little bit premature? My answer: no. Get applying now. Get finding accommodation now. Get excited now.

Why? Because if you're a blogger who's never been to fashion week before, you're in for a terrifying, thrilling, fascinating experience from which you will learn a lot, but possibly not gain a lot of unique content - if you've not done your homework far enough in advance. (Besides, the schedule at British Style Bloggers means that my editorial on this comes either now or in September - and that's leaving it far too late!)

Image: HERE

I've been to London Fashion Week twice, now, and, much as I love it, I'm very excited to be on the other side of the world this time around, and to pass the torch on to my lovely deputies - I have a feeling that the more relaxed Australian way of life will mean that Fashion Week in Sydney is a little less manic and a little more enjoyable and sociable.

That said, Fashion Week - for all its insanity - is a thrilling experience, and is something that any blogger should jump at the chance to be involved in. But, what do you need to know?

The Basics

  • You need to apply to the BFC (British Fashion Council) for Press Accreditation to be allowed in to the major shows. You can do that HERE.
  • You also need to apply to the Press Offices of the independent fashion houses to be allowed in to most shows.
  • Your accreditation emails might not come through until very late in the proceedings - the day before in some cases. Don't make the mistake I did this time round, and stay somewhere with no internet access!
  • Unlike many major events, Fashion Week press passes do not come with a plus one.
  • London fills up for Fashion Week. If you don't live within travelling distance, book your accommodation early.

 

Lessons I've Learned

  • There are a bunch of exciting fringe events which are sometimes even more beneficial for first-timers or lesser-known bloggers, because smaller designers are more likely to be willing to talk to you, and to give you some great contacts and unique content. Try Fashion Mevericks as a good example.
  • Everyone will have amazingly professional cameras; if you don't... you might feel a little insignificant, but with a standard point-and-shoot, you might actually find taking photos easier!
  • Have your laptop with you; if you want to get the content up before other bloggers, you're going to have to race.
  • Street style, street style, street style. People love being asked for a photograph, and it's a great way to get some different fashion week coverage - as well as getting your business cards out there, too!
  • That said, remember to take business cards. You really will need them.

Image: HERE

Share your wisdom!

Many of you will know a lot more about surviving Fashion Week than I do, and will have been many, many more times. If you have wisdom - leave us a comment, and share it with the newer bloggers and first-timers out there! What do you agree with? What do you disagree with? What have been your best and worst experiences?

I'd love to hear your thoughts.



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