It's very almost winter!
And that means, It's cold. You're cold. Are you cold? I'm quite warm actually.
No wait, questions first.
1) Are you indoors or outdoors?
2) Are you outdoors and cold?
3) Are you indoors and cold?
Let's imagine that you are outdoors.. and you are cold. What do you do? Well, there are several options; you could stay cold. You could jiggle about on the spot hoping it will pass. You can go for a jog, to keep your blood flowing. You could snug up to someone else's warm body and share a lethally heated fast food "apple pie". Or you can go back indoors and fetch a coat. It's pretty easy to pick the last one before you even leave the house, and most people do - coats, tights, hats, layers of all types. We pile them on and go out to bonfires and walks and shopping and about our daily autumn-winter business. And then we're not so cold, and that makes perfect sense, right? Right.
But if you are indoors, consider if you feel yourself more likely to say "I am cold, I shall turn up the heating" or "I am cold, I shall put on more layers until I am temperate". Maybe a mixture of both? Do you consider, every time, which might be.. better?
I talked about responsibility within fashion last month and I guess I've not run out of things to say along those lines just yet, because here we are again. The thing is, carbon footprint blahblahblah. Am I a drag, ducklings?
On my internet travels, I've more than once come across someone explaining the concept of "sunk costs". It's an economist's term which can basically be summed up by saying "money you spent in the past isn't money you have access to now, so it doesn't really count as 'a loss' if you decide that that investment wasn't in something you find worthwhile now". If something is a sunk cost, you can move on from it without feeling that you are wasting today's money (or time, etc) - because you aren't.
The difference between going to your shelves and taking out a jumper you already own and going to the radiator and turning it up a notch or two is that the energy expenditure that went into creating that jumper is a sunk cost. It happened in the past; you can't take it back. The extra radiator work is the opposite - it's using energy right now, every second; to keep to the money/power analogy, this is live-action loss. And of course, actually, the money you spent on the jumper is old news too while the cost of your electricity bill is (depending on your contract) going up as the cozy minutes jog by.
I have explained all this in a handy comic-strip format, but technology is - once again! - my enemy. Look for it in the e-book, kids!
Though there may be more energy involved in making, shipping, selling and claiming one item of warm winter clothing than there is in warming a room all winter (and there may well not be, but let's suppose for the sake of dotting all lower case 'J's), any damage done by the creation of something you own is irreversible, sans time machine (and one point twenty-one jiggawatts of electricity does not make for an insubstantial carbon footprint, let me tell you). All you can do about it is make sure that your already-bought clothes are worn enough that the energy they represent becomes far overshadowed by the energy they've saved by keeping your body warm.
Don't think you have to just plonk a jumper on over eveything else, either. Wear them under gilets, pinafores, waistcoats, harnesses, you name it.
Perhaps you are wondering how this is DIY. Well, so far it isn't, you can see that. I could make an argument that swapping electricity for eclectic layering is DIY eco-activism, but.. I'd be being a bit of a wanker. So I won't.
But I don't underestimate the thought that you may not have a jumper you really like, or that you don't have any old ones you're not bored with. Or maybe you do have a jumper you really liked last year or the year before, or that you inherited from a friend or relative or found in a jumble sale but which turned out to have holes in it when you got it out this November?
Buying a new one, or just doing without and turing up the thermostat are the easy answers, but not the only ones.
As you probably remember, Editor Supreme Amy and a number of our other staff and columnists (as well as many of you, probably, come to think..) attended Britain's Next Top Model last month. I didn't go, and I wasn't planning to go until I got an invite to an event hosted by Global Cool. They were presenting some workshops to big up their eco-fashion project "Turn Up The Style, Turn Down The Heat"; how to monogram your jumper, how and why and inspiration to embellish old woolens that attendees just weren't keen on any more. Make the old newly personal, and it's like a whole new garment.
I was in communication with one of Global Cool's reps these past weeks and there was talk of a BSB-exclusive interview with presenter and presumably keen eco-example-maker Gemma Cairney.. That seems to have fallen through since I haven't heard from that rep in a good while. but I like their message and I like their project, so I'm going to big them up anyway.
Global Cool are running the above initiative to try to get people to appreciate the difference making do and mending (only without the dreariness that "making do" implies) can make to your own life and to the world. I think that's pretty neat. They're even going so far as to offer competition for vouchers in their "I love my jumper" mini-campaign: send them a picture of you in your winter warmest, and see if they think you and your knitwear make a winning combination. If you do that this week you can win £100 worth of American Apparel gear (which is why I'm not entering this week, to be honest), which.. spend it on Christmas presents? Get warm layers for all your friends, so they can (in future) follow your warm ways.
If your jumper problem is holes, then I hear ya. I also have good news - click here for a post on my other other blog about learning to darn. Think that sounds hard, or pointless, or like it's bound to go wrong? It's not, did you read this post, and it won't (see below). Even if it does you can always put a badge over it!
Peace out.




























































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